As CEO of Wimberly Media Group, I’ve watched the media landscape accelerate faster than ever. In The Business Behind the Beat, I reveal how creators turn vision into impact. The winners are no longer the loudest or the most famous—the winners are the most organized: the creators, teams, and brands that operate on systems, not impulses. My name is Dennis “DJ” Wimberly. This is our playbook for building durable, global media assets that can weather platform changes, economic cycles, and algorithm shocks.

The Three P’s

Positioning, packaging, promotion—the three P’s that turn noise into brands. Positioning answers who it’s for and why it’s different. Packaging translates value into a visual, verbal, and experiential system. Promotion builds the pathways—content, community, and conversion.

Full‑Funnel Design

  • Awareness: flagship show + short‑form highlights drive first touch.
  • Consideration: newsletter + case studies deepen trust.
  • Conversion: offers with risk‑reversals and clear outcomes.
  • Retention: community + upgrades + referrals.

Creative to Commerce

Every creative asset points to a commercial outcome without compromising art. We preserve voice while ” “engineering revenue—sponsorships, services, digital products, and experiences.

Proof, Not Promises

Proof beats promises. We publish transparent scorecards, ship regularly, and show receipts. The market rewards operators who are consistent, clear, and customer‑obsessed.

Get the Playbook

Download the brand scorecard and calendar template, then book a build‑out with WMG.

About Wimberly Media Group

Wimberly Media Group is a nationwide creative and media operator led by Dennis “DJ” Wimberly. We help brands and creators plan, produce, and monetize content with systems that scale globally.